Let us take you behind the scenes for our latest collection, La Mer.
Discover the ideas and inspiration for the concept, the attention to detail that goes into the production process as a designer, and the moments caught behind the camera for our beachside campaign photo shoot.
A whole lot of thought, creativity and love went into this collection. I hope you enjoy learning about the story of La Mer.
Love Zoë x
Founder & Designer
I’ve always had such a strong connection to the sea. Growing up in Cornwall England, I spent most of my childhood at the beach. Swimming or surfing, I was always in and around the water. Some of my fondest memories are exploring old coves and caves, climbing over seaweed and rocks searching for mermaids or pirate treasure. Often this was in the middle of winter, wearing welly boots and rain coats and getting slowly drenched by the typical English drizzle. Little clouds of seafoam would whirl around your head in the wind, the air thick with salt from the spray of the crashing waves. The sea is known to be a calming and healing place for people, cleansing their mind, body and soul - they call it salt water therapy for a reason. There's just something about her energy and the way she makes you feel so alive and in the moment. Replenished.
Every design begins from a rough pencil and paper sketch to initiate the idea. I then create numerous prototypes with scrap silver in my workshop which are then sent and developed closely with our amazing team of artisan jewellers in Bali. Together we create samples that are refined, refined, and then refined again. A lot of designs and samples don’t make the cut into production, but the ones that do have been so lovingly and carefully thought over. I’ve spent many hours analysing and obsessing over tiny pieces of metal to ensure each design is exactly how I imagined it. It’s safe to say being a creative perfectionist comes in handy with the technical side of designing jewellery.
SHOP THE COLLECTION
La Mer Campaign Photo Shoot Team
Cornwall, England shot on Film
My darling Mummy x